Goal-Create strong visual logo in dark mode. Redesign logo that stands out.
Target audience- Users are dispatch drivers that need to check app to communicate with control tower and other drivers. 2nd function is communicating with clients.
Type of app- React native app.
Type of app- React native app.
Key Challenge - visibility at night.
Role- Visual design, redesign logo, create easy navigation for users.
Logo options and process, lower case "d" can look like a chair so that design was not legible to users.
After 3D shape was the one to go with, now other visual like back ground or over all brand kit colors need to be selected.
Black dark mode is selected bc drivers has better visual accessibility with darker mode at night driving.
Drivers need to see different color UI design for incoming message from control tower and other drivers. Separated with different color bubbles.
