2nd project for Google UX design project. I decided to pick my Etsy store redesign.
Goal- Redesign Etsy site to E-commerce site version.
Reason- Etsy store will keep deleting my merchants after certain duration although I paid for each item to uploaded on Etsy site.
Role- visual design, brand design, ideate UX, flow chart, site map, low fidelity, user research, high fidelity design, and mock up design.
logo
Etsy shop banner
Email template design for Etsy store. I did Pinterest organic marketing, sometimes paid ads, but no conversion. Only increased impressions.
Ideating, low fidelity sketching for app and desk top.
Some revisions were added after 1st prototyping usability study. Sizing detail information was added for accurate sizing.
Some of the reasons that increase the drop off rate was due to lack of information for users.
Some of the reasons that increase the drop off rate was due to lack of information for users.
home page
low fideltiy mock up
additional changes after usability study.
Site map and low fidelity prototyping
High fidelity images and revision for app home page, added email sign up action button.
Changing brand logo for new E-commerce site to monogram logo to make it more simple and would fit better in any size of platforms.
Final look for both App and desk top design for Ecommerce site design. This mock up plug-in worked great with Figma.
