Goal- Create APP for mountain biking community where users can search and find local group ride.
Role- Design visual concept, research users, conduct interviews, KPI, Methodology report, usability study, and create high fidelity mock ups.
Role- Design visual concept, research users, conduct interviews, KPI, Methodology report, usability study, and create high fidelity mock ups.
Key challenge - simple navigation instead of adding more features that users suggested.
Design sprint, ideating, sketching low fidelity, creating persona for local user and different country.
persona 1
Persona 2 from different country
Creating flow chart, user map, low fidelity in Figma.
unmoderated interview and report
low fidelity mock up
wireframing
Few good ideas that 1st interviewers suggested were very confusing when I conducted usability test runs.
What I learn- Make one thing so obvious first. Find one priority role for the app and make sure users can finish one goal at a time. Multiple functions and choices made users testing very overwhelming for users.
What I learn- Make one thing so obvious first. Find one priority role for the app and make sure users can finish one goal at a time. Multiple functions and choices made users testing very overwhelming for users.
Adobe XD wire framing and prototyping
Usability study research process
Insight
Some revisions after usability study- recurring ride option and calendar was very important for users.
XD prototying design had a lot of different options like animal alerts and more map features. But usability testing shows that important facts were parking lot info, who else is going, and calendar (recurring rides).
I had to restart the whole log in, flow navigation of the apps.
showing who's going
recurring ride was added
fixed calendar
Confirmation page was added to returning users, and signing up page.
Showing parking lot info with more detail reviews, more iconography items were added to hamberger menus.
Showing parking lot info with more detail reviews, more iconography items were added to hamberger menus.
log in user flow
brand logo and brand kit
revised look for group ride level
High fidelity mock up
