Main role- Visual brand design. My concept was based on how this app can match people with physical attraction and phychographic data. But No one understood the meaning of it. This is why research matters with UX design.
This was just concept pitch idea and I didn't win this design brief.
This was just concept pitch idea and I didn't win this design brief.
Logo suite and flyer
Logo sketches concepts and final logo and sub logos.
Social media ads, phone case design
packaging design for promo, phone app design concept.
more app ideas and moodboard. Dating app should have fashion statement don't you think? Lady in red for first date.
What I've learned from this project- I would do usability testing, more research, and change the jargon words like psychograhic match but use like match with someone with same hobbies or life style. It doesn't matter how pretty visual graphic is, content has to make sense to users.
